I'm Alejandra, a graphic & web designer. At Aleare Design Creative Studio, I help companies and SMEs stand out with custom websites and brands with their own unique identity

My name is Alejandra and I am graphic and web designer. I've studied computer science at UM. Later, I've completed a Graphic Design Technical Degree at Nueva Escuela de Diseño, and years later started Graphic Design career at UBA. I've taken numerous courses, seminars, and workshops on graphic design, web design, digital marketing and advertising, social media, WordPress, copywriting, transmedia scriptwriting, front-end development, and artificial intelligence (AI).

More than 20 years of experience

Since 1991, I've collaborated with various publishers, media agencies, advertising agencies, and digital agencies, initially in graphic design and later expanding my skills to include web design and programming. In 2008 returned to UBA to finish my career and began working exclusively as a freelancer. In 2011 founded Aleare Design Creative Studio, a digital agency that provides services to companies, businesses, professionals, and entrepreneurs, in Argentina and all around the world. In early 2020 co-founded and co-directed the digital agency Neuronas Creativas in Mexico for three years (despite of pandemic).

What does Aleare mean

Originated during my early days studying computer science at university, comes from combining the first three letters of my first and last names (Ale from Alejandra and Are from Arellano). It was the name I choosed for my first email account on Hotmail, and believe it or not, is still active!

Logo origins

At first, it was just an asterisk next to my name. But when I saw another company using a similar logo, I thought it was time to differentiate. The new logo was inspired by two symbols of the Basque people —my ancestors— the lauburu and the eguzkilorea, also known as the "flower of sun". An ancient legend says this flower wards off evil spirits and brings peace and prosperity to the home.

And the pink color? Oh yeah, it always been my favorite color! I adopted it as my corporate color to highlight the feminine side of technology, freshness, and creativity. Is life pink? Absolutely!